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07 / 08 · Strategy

Product strategy

Range plan, calendar, Open-to-Buy and pricing: what to sell, to whom, how much and when.

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Years scaling brands8+
Seasons a year2
//SERVICES

What we do

//01

Range plan & collection architecture

We define which families, how many styles and at what price make up the collection, before designing.

  • Families
  • No. of styles
  • Prices
//02

Season plan

The season calendar: when to design, when to buy and when to launch. For spring-summer, buying closes in October–November of the year before.

  • Calendar
  • Design
  • Buying
  • Launch
//03

Open-to-Buy strategy

Open-to-Buy sets how much you can buy, by family and by month, so you neither fall short nor end up discounting.

  • Budget
  • By family
  • By month
//04

Pricing architecture & positioning

We build the collection's price ladder and the margin of each tier, against your competitors.

  • Price tiers
  • Margin
  • Positioning
//05

Go-to-market for new brands

For new brands: what to launch first, through which channel and with how much investment.

  • Launch
  • Channels
  • First collection

What, how much
and when to buy.

Before designing we set the families, the number of styles, the price ladder and the monthly Open-to-Buy. So you buy what you will sell.

Years scaling brands
8+
More info
//PROCESS

How we do it

  1. //01

    Range plan

    Which families, how many styles, at what price.

  2. //02

    Season plan

    Design, buying and launch calendar.

  3. //03

    Open-to-Buy

    How much to buy without falling short or overbuying.

  4. //04

    Pricing

    Price architecture and positioning.

  5. //05

    Go-to-market

    How to launch a new brand.

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